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Identity and experience
We are specialized in developing visual strategies and design experiences with a focus on graphic design
and a wide range of executive media like video, online, digital, and interactive spatial formats. All
commissioned projects are highly research based and committed to a broad understanding of the role of
design in an ever-changing environment.
Creative content development
Paradyme’s work spans across creative direction and strategy. From a strong expertise in the psychology
of human behavior and visual culture we contextualize and position products as-well as services that are
aiming for a meaningful cultural participation and keeping up values of inclusiveness, relevance and
We offer guidance to develop a deeper understanding of contemporary visual cultures and the role of
individual versus group participation in the transmission of visual information from sender to
We offer specialized and customized creative strategy workshops that help develop relevant
visual communication and content strategies.
About our practice
PARADYME – Practice for Visual Culture works across design, creative direction, visual strategies and
consulting from the hearts of Amsterdam and Berlin.
PARADYME’s work offers a unique and multi-angled view on contemporary visual culture and stimulates
discussion about its social and ethical value and implications.
PARADYME manoeuvres across and beyond disciplinary boundaries and media in order to develop experiences
that evoke critical reflection on visual culture and its possibilities for social transformation, such
as identities, creative concepts and campaigns, interactive art works and exhibitions, as well as
projects that enable and encourage cultural collaboration.
Selected clients and partners:
Adidas, Bundeskunsthalle Bonn, 2018 Venice Architecture Biennale's Latvian Pavilion, NXS World, Schwules
Museum Berlin, Unimicron Technology Corporation, MU Artspace, Sandberg Institute, Hardeman, World Press
& CREATIVE DIRECTION
& CREATIVE DIRECTION
For questions, collaborations or full portfolio
1014 AS Amsterdam